Heritage-Driven Formulations
From the movement to the moment—Afro Sheen’s roots in 1960s Black culture shape every product made today. Expect more than performance; expect purpose.
Ingredient-First Philosophy
Natural oils, botanical butters, and strengthening proteins form the foundation of every formula. No sulfates, parabens, or fillers—only clean, effective care.
Community-Focused Impact
Every purchase helps empower future changemakers. Afro Sheen champions Black-owned businesses and advocates for authentic representation in beauty.
CELEBRATE TEXTURE with AFROSHEEN
Afro Sheen’s most-loved essentials are crafted for defined curls, lasting moisture, and radiant shine. Discover the bestsellers trusted by textured hair innovators everywhere.
Crown Defining Curl Cream – 12 oz
Moisture. Definition. Control.
This non-greasy curl cream defines textured hair while sealing in deep hydration. Powered by Shea Butter, Coconut Oil, and Flaxseed Oil, it strengthens strands, minimizes breakage, and enhances natural shine. Ideal for twist-outs, coils, and wash-and-gos.
Velvet Flow 4-in-1 Leave-in Spray – 8 oz
Detangle. Moisturize. Protect. Refresh. This lightweight leave-in spray handles it all. Enriched with Shea Butter, Coconut Oil, and Madagascan Vanilla, it safeguards against heat damage while keeping curls soft and vibrant throughout the day.
Glow Up Shine Spray – 6 oz
Shine Responsibly. Style Boldly.
Finish any style with this award-winning, eco-friendly shine spray. Powered by air, not gas, it delivers weightless brilliance with thermal protection. Infused with Coconut, Almond, and Grapeseed Oils for nourishment, heat defense, and luminous glow.
About AFROSHEEN
Afro Sheen is an iconic hair care brand dedicated to serving individuals with natural hair textures, including afro, curly, and coily hair types. Originally launched in the 1960s, Afro Sheen quickly became a symbol of cultural pride and empowerment for the Black community during the height of the civil rights movement. Its legacy is deeply rooted in celebrating natural beauty and supporting self-expression.
In 2020, Afro Sheen was relaunched with a fresh, modern approach to natural hair care. The brand introduced a new line products. These formulations focus on hydration, curl definition, heat protection, and long-lasting styling, combining natural ingredients with performance-based solutions for healthier, more manageable hair.
Each product is thoughtfully developed with ingredients like coconut oil, grapeseed oil, and keratin, targeting moisture retention, hair strength, and styling versatility. The Glow Up Shine Spray, in particular, was recognized with the ELLE Future of Beauty Award for its innovative and eco-friendly packaging.
Afro Sheen’s mission goes beyond hair care — the brand is committed to cultural advocacy and social responsibility. It also actively supports entrepreneurship within the community, notably collaborating with Black Girl Ventures to uplift and fund Black women-owned hair care businesses.
Afro Sheen continues to stand as a powerful cultural and beauty symbol, blending heritage with innovation.
Hear From Customers
Afro Sheen understands that texture is a statement. I use the Glow Up Shine Spray to finish styles for photo shoots—it gives hair that perfect sheen without buildup. The fact that it uses a natural propellant and eco-conscious packaging? That’s the future of beauty. It’s not just about looking good; it’s about aligning with brands that get it. Afro Sheen walks the talk.
Malcolm Foster
As someone who teaches natural hair care professionally, Afro Sheen is always top-tier in my recommendations. The Crown Defining Curl Cream has transformed my twist-outs—hydrated, defined, and long-lasting. I love that the brand isn’t just another trend; it’s deeply rooted in Black history and continues to support real community causes. When my audience asks for products that respect their hair and heritage, this is the name I give them.
Aaliyah James
Clients come to me wanting health, not just style. Afro Sheen’s Velvet Flow Leave-in has become a must-have at my station. It makes detangling effortless, protects during blowouts, and keeps hair fresh between appointments. These formulas are stylist-approved and client-loved. Finally, a brand that speaks to both the science of textured hair and the soul of the culture.
